Organic TikTok Handbook

How to Make Your TikTok Videos Go Viral

July 12, 2022
6 mins

How to Make Your TikTok Videos Go Viral

Ideating and creating a viral TikTok video may seem daunting, we know. That’s why we’ve researched and compiled the best tips for captivating your target audience, and reaching new customers.

It goes without saying that you need to understand your target audience. What are their wants, needs and interests? Take advantage of TikTok by looking into the niche groups your target audiences are in. By doing this, you can learn more about what captivates them, and replicate it in your own content.

Here are the best practices for optimizing the TikTok algorithm to reach the For You Page:

Have a strong hook

The average attention span of a TikTok user is between 1 and 4 seconds, so you have to act fast. Some of the best ways to “stop the scroll” is by relating to your audience. Many viral videos start with the creator proposing a common pain point or asking a question. Keep it snappy and immediately offer your solution to their problems.

Keep the duration of your video as short as possible. You’ll shoot yourself in the foot by spending too much time on details. Your chance of going viral is reliant on a few things, one of which is having a high average watch time. Your ideal video length should be 15 seconds max. Users are more likely to watch the entirety of a short video. If your 15 second or less video yields a 90% average watch rate, your video will be pushed out to larger pools of people.

Use trending sounds

Using trending songs and sounds will increase the likelihood of your content going viral. If you spend a few minutes on your FYP, you will surely be able to identify trending sounds. Or you can simply click on the ‘add a sound’ option on your screen before recording a video. This will redirect you to a list of trending audios.

Take advantage of hashtags

Don’t diss hashtags! Many people search TikTok using hashtags. Once you have your content ready to post, think about the key concepts you touch on, what niche you cater to and go from there. Use key words that describe or summarize your video. For example, if you were to post a video about coffee, you could hashtag key words like barista, coffee, coffeetok, etc… This is a great way to optimize the chance your content will go viral.

Elsa on TikTok

Participate in trends

Leveraging trending content is the best way to boost engagement with your videos. Trends are often related to the niche groups you fall into. You can identify trends early on by recognizing recurring hashtags, sounds, and video styles. You’ll know a trend when you see it, but you need to jump on it quickly, as the average trend has a shelf life of around one week or less.

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