Organic TikTok Handbook

Should You Set Up A TikTok Business Account?

July 12, 2022
8 mins

Why you might need to set up a TikTok business account

If you’ve been wondering whether to make a TikTok business account, this article is for you. We’ll dive into the differences between creator and business accounts, best practices for maximizing audience engagement insights and more. Keep reading to be a pro with your TikTok business account.

So what capabilities are offered through TikTok business accounts? A TikTok Business account offers performance metrics, audience insights and creative tools that lead businesses to think like marketers but act like creators. Let’s take a look.

Performance insights and audience data

Understand what your target audience engages with and tailor your strategy to create viral content

Seamless Linking

Add necessary brand information to your business account to make it more convenient for your audience to find.

Creative guidance for brands

TikTok business accounts offer answers to common questions, like how to effectively advertise on TikTok. You can find this information with the in-app business content guide.

Exclusive video showcases

Find out what the current trends are on TikTok with exclusive content from both creators and brands.

Tremendous commercial music library

Over 500,000 commercial music and sounds are waiting to be explored by you, helping you elevate your creative.

Intuitive business suite

Simply put, the business suite supports all of the needs your brand has, from creative suggestions backed by success stories to analytics.

Unlike creator accounts, the TikTok business accounts are optimized to promote your brand.

If you’re still wavering about making a TikTok business account, you should know that

  • 66% of users express that TikTok leads them to making buying decisions.
  • 67% of users report that TikTok has influenced them to shop when shopping wasn’t their intention.
  • 74% of users say that TikTok has motivated them to learn more about a product, service or online brand.

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