Organic TikTok Handbook

Your TikTok E-commerce Guide: Tactics + Examples to Succeed

July 12, 2022
10 mins

Your E-commerce brand needs to be on TikTok.

The platform provides your brand with a simple and effective way to bankroll your organic and paid media efforts. The best way to get your E-commerce brand started on TikTok is by taking your existing UGC being used for paid, and repurpose them on TikTok by using trending sounds and hashtags.

To find influencers, or other TikTok creators who are already familiar with and support your brand, Try searching hashtags that represent your brand. For example, if you’re running an online clothing brand, try searching your #brandname and other related products or topics like #summeroutfits or #fashion. Doing this research can help lead you to your target audience. see what they’re talking about and capitalize off of it.

Lets check out the 3 key pillars to running an effective organic marketing strategy for your brand on TikTok: In-app shopping features, live streams, and Influencers, of course.

The In-app Shopping Feature

For your brand to be able to utilize TikTok’s shopping features, you need to set up a TikTok business account. If you haven’t done this already, check out this blog post to learn more (hyperlink blog post about TikTok business accounts).

Once you have your business account set up, you are able to create a tab on your brands profile where TikTok users are able to browse and buy products conveniently within the app. This is accomplished through Shopify’s software integration with TikTok.

Live Streams

Live streaming provides your brand with a way to connect and engage with your audience in real time. This is a great way to build more meaningful relationships with your customers. Some of the most common content covered by brands when live streaming includes Q&A forums, product/service FAQ’s, tutorials, new launches, and so much more. To be able to market on live streams, the two things needed from you are having over 1,000 followers and being above the age of 16.

Influencers

TikTok influencers can be a game changer for your brand’s success. In previous years, celebrity endorsements were really the only way to influence the common public to purchase your products. TikTok has changed the game, now “micro-influencers” are the way to go. Micro-influencers will not only save you hundreds of thousands of dollars of ad spend, but research reveals that consumers are more responsive to micro-influencers than they are to big name celebrities.

Todays consumers are looking for organic, authentic connections with the brands they support. This is why personable, relatable content is so important for your page. UGC performs very highly on TikTok, and influencers who create UGC for brands provide opportunities for themselves and the brands they support far beyond what brands can attain on their own.

If you’re looking for inspiration for your creative, check out these brands that have effectively marketed off of these organic marketing pillars.

Duolingo has made headlines for their relatable content.

Ruggable keeps up with trends that promote their brand without a strong sales focus. This is key, consumers no longer tolerate having sales shoved in their faces, keep it organic and relatable.

@ruggable Replying to @heather The new @Jonathan Adler x Ruggable designs…BIG SLAY. 🍌💙 #jonathanadler #hometok #interiordesign #maximalism #colorfulhome ♬ Austin Millz To Be Real - MillzMondays

Princess Polly makes great use of UGC by using influencers and trending content styles.

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